April 22, 2010 20 Comments
Since today is the 40th Earth Day celebration, it’s a day when we should all reflect on what we can do to make the world a cleaner and greener place. As a cyclist, you’re already off to a good start down the road to environmental sustainability, especially if you ride your bike to run errands or commute to work. You can check out our Earth Day page to see green facts about the positive impact that riding your bike makes in terms of reducing pollution, plus read about initiatives that we are undertaking in our stores and here at our headquarters to reduce our corporate environmental impact.
But we identified one specific area where we can make a real difference, with your help, by reducing waste through re-using & recycling one thing that all cyclists end up with plenty of… blown-out inner tubes!
We are teaming up with the nation’s leading tire recycler, Liberty Tire Recycling, to encourage cyclists and bike enthusiasts to recycle their used bike inner tubes. In our pilot program this spring, we are launching the “Bike Tube Blowout,” a bike tube recycling program that will run during the grand openings of 12 Performance retail stores beginning in April.