Product Profile: Eastern Bikes

For today’s product profile, we’re going to talk about a new line of BMX bikes now available here at Performance. Eastern Bikes is a fellow North Carolina company that was founded in Raleigh in 1996, and is currently headquartered about 40 minutes from our own corporate office. Eastern Bikes is serious about BMX, and they’ve got a team of rad riders to show off their bikes, like Eric Holley catching some air below.

But if you really want to watch their team in action, head over to their video page to see their crew tearing up bike parks, urban environments, and pretty much anything else that looks fun and challenging to ride. In the video below, the Eastern team headed out to the Woodward West camp to ride all the set-ups and meet up with young campers and other visiting pros.

Perfecting the tricks performed by the pros on the Eastern team takes lots of practice. And the Nitrous line of Eastern BMX bikes is the perfect place for the young rider to start. They deliver the look and feel of a pro bike, but in an affordable package. While these may be beginner’s BMX bikes, they are designed and assembled with the same quality and attention to detail that goes into Eastern’s pro-level bikes, with a solid component spec that won’t hold the newbie rider back.

With its steeper head and seat angles, shorter wheelbase and front and rear brakes with detangler, the Shock Freestyle BMX Bike is the ideal entry-level bike for the beginning flatland rider, or it would make a great all-around BMX bike for smaller/younger kids too.

2011 Eastern Battery Freestyle BMX Bike

The Battery is the perfect bike for young riders who want to take a stab at perfecting jumps and tricks or who just want to cruise the neighborhood in style.

2011 Eastern Lowdown Freestyle BMX Bike

The Lowdown Freestyle BMX Bike is perfect for the beginner BMXer who wants a well-built bike that’s going to stand up to rough use. It features a rugged steel frame, forged chromoly 1-piece crankset and alloy U-brake for efficient speed control.

2011 Eastern Piston Freestyle BMX Bike

An ideal BMX bike for smaller riders and beginners the Piston Freestyle BMX bike is ruggedly built, so it can stand up to the stresses doled out by novice riders.

So if you’ve got a young rider ready to give BMX a try, check out our selection of Eastern Bikes – they’ll get the look & feel of a pro bike, but in an affordable and durable package that will survive whatever they throw at them!

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