Product Profile: 2012 Louis Garneau
February 8, 2012 Leave a comment
For today’s product profile, we’re talking about Louis Garneau cycling gear. Founded in 1983 (incidentally, only one year later than Performance Bicycle), Louis Garneau has worked hard to create innovative cycling apparel, as they so aptly explain on their site: “It has and always will be our mission to conceptualize, design, and engineer technological products that will provide racers a competitive edge and recreational cyclists an improved experience.”
Of course one of the racers they were thinking about was Thomas Voeckler, leader of Team Europcar at the 2011 Tour de France. Here’s a shot of Voeckler during his gritty ride to hold on to the yellow jersey during Stage 18 of the Tour, on the slopes of the Galibier.
And just to show how passionate the Garneau folks are about their gear, look no further than this video ode to creating the special customized gear for Voeckler’s days in yellow:
Of course we said that we were going to talk about new 2012 Garneau gear, so what better place to start than with their Corsa cycling kit. As you can see below, the Corsa line was designed for ultimate cycling performance, with features such as the Aero Lazer Band at the arm and leg openings plus a “next to skin” fit so you can stay sleek and streamlined, and Carbon-X mesh for optimal muscle compression and support. The designers at Garneau even went so far as to use special Speed Tech shoulder panels to reduce frontal pressure and cut wind resistance while you are in a riding position.
The Louis Garneau Mondo kit includes many of the aerodynamic features of the Corsa line, including the Aero Lazer Bands and “next to skin” fit, along with nifty little details like a dedicated music-player pocket. The Equipe line of cycling wear is designed around an ultra-lightweight and breathable jersey, to maximize cooling, while the Equipe bib shorts offer a compressive fit (these shorts are a definite favorite around our office).
Like we said, the people of Louis Garneau are passionate about their work, and it shows in the details of their products. This passion can be directly traced back to the company’s founder, the eponymous Louis Garneau himself. A former elite cyclist, Mr. Garneau still plays an active role in the development of his company’s products, for, as he says, “Our innovations exist because we create products that function, perform, and are proven on the bike. We ride, we ride, we ride again, until we are certain a product will provide our customers a competitive advantage, and I have never removed myself from that group of test riders.”
As a final note, it was also interesting to learn that Mr. Garneau is a bit of an artist, creating a series of canvases as a fundraiser for the Fondation du Musée National des Beaux-Arts du Québec (although with his company’s emphasis on design, maybe this shouldn’t come as a surprise):