April was a busy time at our over 100 stores all across the country – our store teams were busy putting on clinics, supporting rides and helping out in their local cycling communities. If you want more info about your local Performance Bicycle, check your local store page for regularly scheduled Spin Doctor clinics & group rides.
First up this month are some pictures from the Michigan Mountain Bike Patrol training held at our Novi, MI store. Sales manager Joe Pepples of our Bloomfield Hills, MI store is a member of the bike patrol and coordinated this training session.
This Michigan Mountain Bike Patrol has a total of 18 trained patrollers across Michigan – the patrol is a volunteer organization that works to encourage safe and responsible riding. Patrollers provide assistance to hikers, equestrians, and mountain bikers, like at the Pontiac Lake Time Trial race where the patrol was out in full force providing level 1 first aid to injured riders. Of course after the training session at our store, the patrollers did what they love to do best – go for a mountain bike ride!
Michael Morross and Jessica Maier from our Chandler, AZ store manned a booth on a windy day at the Arizona Bike Festival. A celebration of all things cycling in the state, the festival was packed with rides, a swap meet, and entertainment.
Also part of the festival was the 2012 El Tour de Mesa – as an official sponsor of El Tour, Performance Bicycle was represented by a great group of team members from our three Phoenix, AZ area stores located in: Chandler, Peoria, and Scottsdale, AZ.
We had a great presence during the ride packet pick up with members from our Chandler, Peoria, and Scottsdale stores representing Performance. We handed out samples from some of our vendors along with information on our Team Performance and Extended Service Plan programs.
Folks from our Chandler and Scottsdale stores also set up a tent at the awards area, where we showed off some of our new Fuji road bikes and Devinci mountain bikes – like the Devinci Atlas RC 29er mountain bike below.
We were out on the course as well, providing mechanical support for the El Tour de Mesa riders. We had many riders who stopped by for air, tubes, and general questions. Blake, one of our Spin Doctors, and Eric, another member of our Chandler team, were there to support the riders with both technical knowledge and shouts of encouragement!
Michael, Sales Manager of the Chandler store and sales associate Bryan Harding did double duty by riding in the 70 mile ride and then helping out afterwards at our tent during the festival. Performance showed up with a great presence and it was nice to see our customers show up and thank us for our support.
Switching gears to the west coast, Performance Bicycle was the sole provider of race day support at the 4th annual San Diego Gran Fondo ride. Nearly 1400 riders participated in the 60 or 108 mile ride, and members from all of our San Diego, CA area stores covered the entire 108 mile course with rolling mechanical support.
Our team included associates from the La Mesa, Kearney Mesa, Sorrento Valley, Bonita, and San Diego, CA stores. They had a great time out on the course, providing flat repairs, repairing bent derailleurs, fixing chains, and performing derailleur adjustments. It was great hearing all the compliments from the riders after we helped them get on their way.
Hearing comments like “ You guys at Performance Bike are Awesome. Thank you for the support.” and “ You guys are life savers and enabled me to finish the ride” kept our team energized to provide support all day long! This was the first year that we provided this level of support for the San Diego Gran Fondo, and we had a great time getting out in the community and look forward to working with them in the future.
Staying in the San Diego, CA area, our San Diego and Kearney Mesa stores provided mechanic support at multiple rest stops for the Tour de Cure San Diego ride, where they aided dozens of participants by fixing flat tires, rubbing brakes and the like.
One great story from this event was relayed by team member Fred Robinson, who helped with mechanical support at an aid station. A long-time Performance customer who was riding in the event stopped by to thank Fred for Performance’s active role in helping her change to a healthier lifestyle, starting with her first bike purchase. And now she has just completed her first half-century!
Sticking with our busy San Diego area stores, Jake Beller from our La Mesa store and Thomas Jones from our Kearney Mesa store participated in San Diego State University‘s “Green Fest” event. Organized by the SDSU Cycling & Triathlon Club, the festival promoted the sport of cycling to students to encourage them to ride a bike to school instead of driving. We were there with our Performance tent and a Fuji Absolute 3.0 commuting bike to show/explain to passing students what to look for in a good bike for commuting and to highlight the benefits of riding a bike over driving a car.
Scott and Len from our Pittsburgh, PA store recently attended a Tour De Cure Kick off Event with a group of about 50 cyclists. 6 guest Speakers discussed various aspects of the Tour de Cure and the sport of cycling. But the highlight of the evening was our “spin off fundraiser challenge”, where guests “challenged” others to a “spin off” on 2 stationary bikes for a total of 5 minutes. Whoever traveled the furthest won the challenge, and the “loser” donated $25 to the Tour de Cure. Challenges were scheduled in between each guest speaker, and our team kept everyone motivated and entertained the crowd during the 5 minute battles, all in the name of a good cause!
Another form of dedication was on display in our Sorrento Valley, CA, which played host to many participants in the Stage Coach 400. A completely self-supported event (meaning riders are required to carry overnight gear and other items to safely and successfully complete the route), racers in the Stage Coach 400 ride a 400 mile mostly doubletrack route highlighting Southern California’s geographic and cultural diversity and climb nearly 31,000 feet in about 5 days. Check out the setups on these bikes:
In keeping with our race theme, staff from our Speedway Tucson and Broadway Tucson, AZ stores provided roadside tech support at the Tour De Tucson Mountain race on a warm April day. There were over 900 event participants this year, and they helped raise approximately $4,500 to benefit the University of Arizona Alumni Association, University of Arizona Medical Center – South Campus Children’s Center Clinic, TMC Children’s Miracle Network, Pima Community College Foundation, Marana Community Food Bank and other Perimeter Bicycling charities.
In addition to supporting the Tour de Tucson, Lance Vett from our Chandler store, Rene Arriaga from our Broadway Tucson store and Leslie Dusz from our Speedway Tucson store also set up a booth at the Tucson Mountains Expo, where they showed off some of our bikes, handed out nutrition samples and talked bikes with Tucson-area cyclists.
Plus our Charlottesville, VA store – who held their clinic outside:
And finally our Chandler, AZ store, which had a full-house for their clinic: