Community Events: May Recap
June 8, 2012 1 Comment
May is National Bike Month, and that definitely showed at our over 100 stores all across the country. Our amazing store teams were hard at work all month putting on clinics, supporting rides and generally helping out in their local cycling communities. If you want more info about your local Performance Bicycle, check your local store page for regularly scheduled Spin Doctor clinics & group rides. So let’s get started with highlights from events our stores were involved with last month.
Our Santa Rosa, CA store was able to jump into two major events in one busy weekend. First off, we were able to kick off a great relationship with the Life Time Fitness Gran Fondo Series (look for more of these events across the nation coming soon). One of our aid stations had the good fortune to be placed in the tasting room parking lot of Chalk Hill Winery. Not a bad view for a rest stop, but while we gazed out on the vineyards, the riders were suffering up the first of the major climbs!
We kept the riders fueled up with GU Energy Gel and plenty of water for the ride, then packed up to head to the finish line party. Couldn’t help but notice a good number of pro teams out on the roads as we drove through the winding roads of Santa Rosa.
What were they doing there? Why, preparing for the Amgen Tour of California of course! The next day was the first stage and the place to be was downtown Santa Rosa.
We were lucky enough to be able to set up right in the Lifestyle Festival and it was crowded! Our booth was busy all day long, and excited cycling fans stopped by non-stop from when we set up in the morning until later that evening.
Why were the crowds so thick? Because we were giving away a Fuji Absolute 3.0 of course (surely it didn’t have anything to do with the ProTour race happening a few feet away). It was a great opportunity to get out of the shop and chat with people on the sunny streets of Santa Rosa.
Also, who could pass up the opportunity to see the crowd go nuts for hometown hero Levi Leipheimer! Levi was awarded a special jersey in honor of his achievements in cycling and his charitable efforts in his community – Levi’s GranFondo raised over $250,000 for charity last year!
2 members of our Newark, DE store were honored to participate in the Police Unity Tour Chapter 9 (PUT C9) ride last month. Becky and Todd Keyser served as bicycle mechanics for the ride, which was a fundraiser for the National Law Enforcement Officers Memorial Fund. Becky and Todd were a jack-of-all-trades for the 85 Law Enforcement Officer riders that participated in the tour, making sure that the riders and their bikes were properly cared for on their journey from Valley Forge, PA to Washington, DC.
Our mechanics put in almost 40 hours over the 4 days, and kept all of the riders on the road. It was a privilege to support this ride, which helped bring public awareness of Law Enforcement Officers who have died in the line of duty and to honor their sacrifices.
Moving on to Bike to Work Week, our Downtown Portland, OR store had a very successful Bike to Work Day breakfast/safety check station. Their tent was set up early with a work stand and tools, plus doughnuts, coffee, and cycling nutrition for the commuter crowd. The doughnuts and coffee were a big hit, and our team installed brake pads, sold a lock, and performed adjustments on a number of bikes.
Bike to Work Day at our Tukwila, WA store was done in conjunction with the Boeing Customer Service group. At the request of the Cascade Cycling Club, they set up directly on the Green River Bike Path entrance near the Boeing Customer Service Building parking lot. Our team provided mechanical support, water bottles and snacks starting at 6 AM, while Boeing ran some fun giveaways. It was a busy morning with lots of bar and seat adjustments, chain lubing, gear adjustments, tire pressure adjustments and flat repairs.
Our Redmond, WA store teamed up with the Greater Redmond Transportation Management Association for Bike to Work Day. With their help we were able to set up a stop along the 520 bicycle trail – the GRTMA provided food and small giveaways, while our store supplied two mechanics. We did safety inspections, basic fixes, and spoke with many of the 700 riders that passed our station.
At our Kearney Mesa, CA store, we celebrated Bike to Work Day directly in front of the store. We provided nutrition, adjustments, inflation, water bottles, hydration, commuting tips, commuter maps and a friendly hello! We had 90 commuters stop by our pit stop, an all time high for this event. Bike to Work Day has grown each year that we have participated, thanks this year to store associates Jerrin Kelley and Mac McCarthy.
Our Seattle, WA store participated in Bike to Work Day at a popular bike route in the Seattle area (right in front of the KEXP radio station building). We provided basic adjustments to commuters and gave out nutrition samples and promotional items. Our store team consisted of our two Head Mechanics, David Hays and Paul Richards, our Store Manager, Mike Brady, and our District Manager, Brian Onutz. Our team had great company at their rest stop, as they were joined by the Cascade Cycling Club, KEXP, and Jamba Juice. Over 100 people come through our station, including the Mayor of Seattle, Mike McGinn.
Also from our Seattle store on Bike to Work Week, our team was set up for a morning on a major commuter route for Seattleites, the Burke Gillman trail. The weather was chilly but turnout was still surprisingly good – aided by the fact that our booth had support from a local bakery supplying coffee and cookies.
Sticking with our Seattle store, they also participated in the UW Bike Party, put on by the always active Cascade Cycling Club. We were there with several other organizations, from the Seattle Police Department to a DJ playing music. Our Store Manager, Mike Brady, and our Lead Mechanic, David Hayes, helped out with many brake and gear adjustments for the UW students and community members in attendance.
Staying in Washington state, our Tukwila, WA store helped out at the Earthworks Bike Tour, again organized by the Cascade Cycling Club. The ride was to celebrate the improvements to the Herbert Bayer Earthworks City Park, including short bike paths and city artwork installations. We performed mechanical support and discussed some component and bike fit solutions with several riders, to help them with their ride.
Our Woodland Hills, CA store showed up in support of the “Crusin the Conejo 2012” event, on a perfect Saturday – with a slight breeze and a cool tailwind for the riders. The event was a multi-tiered road ride from 12K- 100K that lasted the whole day – our team supported a rest stop on the last leg of the century ride, aided by some Boy Scouts. We assisted in gear and brake adjustments, flat repair, chain lubing and anything else to keep the riders on the road.
Our La Mesa and Kearney Mesa, CA stores helped out with an event organized by the San Diego Police Department. The exhibitors included law enforcement, fire departments, recreational groups, an anti-gang bicycle club, and other community resource groups. We were there with Rady Children’s Hospital’s child safety program. They were doing helmet giveaways and a bicycle obstacle course teaching traffic safety. Associates Tommy Iglesias and Jerrin Kelley demonstrated proper helmet fit, and performed safety inspections of bikes, free adjustments, and taught kids some basic bike maintenance.
Our Greenwood, IN store partnered with JDRF, the leading global organization focused on type 1 diabetes (T1D) research. Members of the local chapter meet up for local rides from our store, and last month we hosted them for a clinic on how to change a flat tire. We welcomed many new guests to our store, and taught folks some new skills.
Keeping with the clinic theme, our Greenwood, IN store teamed up with the Greenwood VFW Post and the Greenwood and White River Valley Fire Departments to help put on a safety clinic for kids. Associates Mary, Dan, and Jeff from our store met with the kids to fit them for a free helmet and have them run through a course that had been laid out to teach them riding safety and the rules of the road. The children had to stop for simulated train tracks, stop and look both ways at an intersection, and run through cones and a figure 8 as part of this learning experience. At the end they were also instructed on proper hand signals while on a bicycle, and treated to free food giveaways and a raffle.
Our Greensboro store was represented by Store Manager Jeff Morrison at the Skills Clinic and Night Ride at Lake Brandt Marina. The event, hosted by the Greensboro Fat Tire Society in conjunction with the Greensboro Police Department, was attended by 10 riders at the twilight skills clinic and 13 riders at the night trail ride. Jeff offered maintenance on site and provided refreshments for the riders, and had three lights for riders to test during the trail ride.
Our Dayton, OH store provided road side SAG support for the Huffman Spring Classic for the 3rd year in a row. This great event had a turnout of more double last year. This year there was very little in the need of services, but our team still filled up tires, made some minor gear adjustments and checked air pressure before the riders left. As you can see above, there was a tasty meal at the end of this 100 mile ride.
And finally, here are a few shots from our monthly basic bike maintenance clinic. Here’s our San Antonio, TX store.