Community Events: June Recap

As summer temps kicked in, June was a busy time at our over 100 stores all across the country. Our hard-working store teams were busy running clinics, supporting rides and helping out in their local cycling communities. If you want more info about your local Performance Bicycle, check your local store page for regularly scheduled Spin Doctor clinics & group rides. Read on below for a sampling of the events our stores were involved with last month.

The first event that our stores participated in last month was the New Belgium Tour de Fat in Durham, NC. A fundraiser and general celebration of all things bike, beer and music-related, the Tour de Fat stop in Durham featured 750 cyclists in a morning parade, 2,050 total attendees and $16,000 raised for local non-profit bicycle advocacy groups. A team from our headquarters, including Chris, Gene and Matt, showed up early to fix flats and tune up rides before the bike parade.

If the Tour de Fat is coming by your town, definitely make plans to check it out. As you can see, there are plenty of fun distractions to keep you occupied, from costumed riders, to funny bikes, to live music and more. Plus a local Performance Bicycle team will be there to help you out at upcoming events in Chicago, IL, Boise ,ID, Fort Collins, CO, Denver, CO, Los Angeles, CA, San Francisco, CA, San Diego, CA, Tempe, AZ, and Austin, TX. Drop by our tent to say hello!

Our Mountain View, CA store team showed up to support the riders at the Western Wheelers Bicycle Club Sequoia Century ride. Tommy Merriott and Lead Spin Doctor Chris Garcia helped riders with any mechanical problem that they might have had, from quick shifting issues to changing flat tires. They made lots of new friends with their quick repairs, and saw plenty of store regulars as well. The store team is definitely looking forward to supporting the event next year.

Our Chandler, AZ store was proud to host Rick Hermelin on his journey across the country on an Elliptigo, raising money for the Semper Fi Fund (which provides support for injured and critically ill members of the Armed Forces and their families). You can read more about Rick’s journey on his blog, but as you can see above he was busy not only riding, but giving interviews and talks about the reasons for his big trip.

Our Mayfield Heights, OH store was busy one weekend last month helping out with the 36th “Sunday in June” ride put on by the Cleveland Touring Club.  With 1200 riders in beautiful Ohio countryside, Joe Darwal and Brad Jones from our store team were busy providing basic mechanical support for the riders.

Local educator and cyclist, Jim Crismore, recounted his 2010 cycling tour of the Danube River at our Castleton, IN store. The 750 mile journey started at the humble beginnings of the river in Germany, through Austria, where the river pours into the Black Sea. Crismore featured a power-point presentation of photos of the adventure, complete with stories from the four week long trek. His compelling story held his audience captive during the presentation.

Team members from our Buford, GA store were up early to set up a tent at the Jackson Brevet event – a century ride that raised money to fight Aplastic Anemia, a very rare and very deadly bone marrow disease. Our tent was a popular spot as we handed out Clif Shot samples, water bottles, pens and stickers for the People for Bikes campaign and also got folks to sign the pledge to become part of this great initiative. Once the ride got rolling, our team offered adjustments to rider’s bikes and also ran 2 support vehicles which were stocked with Clif Shot samples and Cytomax in 5 gallon coolers to provide hydration to participants in need.

Three of our Michigan employees participated in the Michigan Tour de Cure ride – Kendal, store manager, and Josh, mechanic, from our Ann Arbor store teamed up with Matt, the Spin Doctor from our Novi store, to set up tents to offer water bottles, Clif Shot samples, and mechanical assistance to riders.  Over 1,000 riders participated in the event and our team worked on many bikes.  It was a fun day offering four different courses of varying lengths from 10 miles to 100 miles.

Rick and Kevin from our Cincinnati, OH store ran support at a Zoom Triathlon event that was race 1 of a 3 race series. Our team were able to help about a dozen riders with things from tire inflation to gear adjustments and even a derailleur hanger adjustment. There were quite a few people that stopped by to thank them for being there even though they did not need any help.

The race had 125 racers has a unique format because it is a Tri/Duathlon – the triathlon option was a 1000m swim, 18 mile bike, and 4 mile run while the duathlon option combined a 2 mile run, 18 mile bike ride & a 4 mile run to finish things off. We’re excited to support this new series, and can’t wait to see how it grows and attracts new participants.

Finally, our stores also hosted many guests at our regularly scheduled Spin Doctor clinics. Above you can see the crew at the Derailleur Madness Clinic in our Oceanside, CA store last month. All in all, another busy month for our store teams – remember to check your local store page to find out what’s going on at your local Performance Bicycle!

Tour Devinci Build A Bike Giveaway Winner

We’ve picked a winner in our 2012 Tour Devinci, Build a Bike Giveaway – please join us in congratulating Kaden Milkovich of Ann Arbor, Michigan!

As our giveaway winner, Kaden is going to receive a 3-day, all-expense-paid, hands-on Devinci factory tour where he will get to meet Devinci staff, see how Devinci bikes are designed, tested, machined, welded and assembled and help build a Devinci bike with his own hands, from machining to assembly. To top it off, he will also get to ride local trails with Devinci staff, plus take home a Devinci Atlas RC 29er Mountain Bike as a souvenir of his trip!

Kaden was so excited to win that he wanted to share a few words with us about what he’s looking forward to most about his upcoming trip up north:

When I was a kid, Toys R Us would run these lotteries for a kid to have a one-or two-minute shopping spree in their completely empty store. Touring the Devinci Factory in Chicoutimi feels kind of like winning my own Toys R Us lottery. Instead of heading to the local shop to view bikes I only wish I could own, I get to go to the place where bikes–and not just any bikes–SWEET bikes are born! I won’t mortify anyone with my current ride, but suffice it to say, winning the Atlas RC 29er is a major, major upgrade. It’s like switching from Dewar’s(serviceable) to Lagavulin 16-year single malt (egads).

I’ve ridden all over lower and upper Michigan. The former’s filled with tricky, rock-and rolly-single track if you know where to look and don’t mind driving a bit, and the latter’s a sweaty mix of steep, rooty climbs, shade-peppered piney loops and endless swaths of sandy washes. I love being the first one on the trail in the morning and I’m going to love being on the trail on probably the sweetest bike I’m ever likely to own. I can’t wait to see the craftsmanship that goes into bike-building at Devinci. They source the aluminum for some of their frames locally and I am stoked to tour the factory and see how a bike comes into existence, from conception to completion.


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