Performance Better Bicycling Community Grants: Open Streets & Kidical Mass
April 29, 2013 1 Comment
In honor of our 30th anniversary in 2012, we partnered with the Alliance for Biking & Walking to identify 10 worthy organizations to receive $30,000 in Better Bicycling Community Grants, which were distributed directly to local communities to make the most impact on the ground. In this post we’re going to catch up with 4 groups that are making a difference though Open Streets initiatives, powered by the Alliance for Biking & Walking’s Open Streets Project. By temporarily closing streets to automobile traffic, these events foster connections in their communities by allowing people to walk, bike, or just socialize in the heart of their town – creating a public space where before there was just traffic.
First up is the Carrboro Bicycle Coalition, part of our Chapel Hill, NC store community, and only a few miles from our home office & warehouse. The Open Streets event they hosted was designed to meet the city’s public health, social, economic, and environmental goals by allowing residents the opportunity to use the street, a public good, in safe, active, and socially engaging ways.
This first-ever Open Streets event in Carrboro took place on Saturday, April 13, and it was definitely a resounding success. A diverse cross-section of the community came out on bikes and on foot for a variety of healthy activities, from kids rides, to yoga, to rock-climbing and more!
Our Chapel Hill, NC store sent a team to support the event, both to wrench on bikes that needed a quick tune-up or a flat fixed, and also to chat with anyone who stopped by to say hello – a big part of Open Streets events is just getting to know your local community members better.
Seth LaJeunesse of the Carrboro Bike Coalition had this to say: “Through promotional activities, community rides, safety clinics, and bike light installation sessions, the Carrboro Bicycle Coalition has advanced the feasibility, quality, and safety of bicycling in the Carrboro- Chapel Hill region. Performance Bicycle’s Better Bicycling Community grant extends these efforts by placing bicycling at the center of a broader Open Streets initiative that promises to enhance the health, nutrition and well-being of diverse stakeholders.”
We were excited to be able to help out with an event so close to our home office, and we can’t wait for more events like it in the future.
Another $3000 Better Bicycling Community grant was awarded to Charlottesville Community Bikes to help celebrate Charlottesville’s bikeable and walkable Jefferson Park Avenue corridor and encourage and support a neighborhood desire to bike and walk to these businesses. Charlottesville’s first Open Streets Event was on held Aug. 18, 2012 along a 1 mile stretch of road, closed to vehicle traffic, and open to all other forms of active recreation and transportation. In collaboration with this event, the local neighborhood associations also held a JPA Bridge Reopening Ceremony and Farmer’s Market that day. Over 40 organizations supported the event through sponsorship and offering activities or items of interest to the community. Participating organizations and nearby businesses reported positive experiences including strong community engagement and even increased business sales from the 2,000 attendees at the event!
Susan Elliott from Charlottesville Community Bikes said that the Performance grant “made it possible for us to demonstrate that active recreation and transportation can build community, be fun, and offer a valuable amenity to area. Being the first event of this type, many people were unsure of how it would be received. Everyone who experienced the event – families, government officials, represented organizations – came away with positive experiences and enthusiasm for more in the future. This grant gave us the ability to focus our attention on inviting the community to participate and ensuring a high quality experience.”
Our Broadway Tucson, Arizona store has been involved with a slightly different take on the urban riding experience through a partnership with the Living Streets Alliance, who received a Better Bicycling Community grant to help promote family friendly bicycling in the greater Tucson region through four Kidical Mass events in 2013. Kidical Mass is a group ride that provides a safe, fun, and social setting for families to explore urban bicycling riding, for parents to grow more comfortable riding with small children, and for small children to gain confidence and skills in a loosely supervised group ride.
Since last fall, Living Streets Alliance has partnered with El Grupo Youth Cycling, a local cycling club with a mission of empowering youth through cycling, to host a series of Kidical Mass family-friendly bike rides, with 4 events total to date. LSA and El Grupo are planning two more Kidical Mass events – through partnering together these groups doubled the number of events they could host, and our store teams have been excited to be a part of this experience.
Emily Yetman of the Living Streets Alliance had this to say: “The Performance Better Bicycling Grant has helped Living Streets Alliance make Kidical Mass, an incredibly popular, family-friendly, bike riding event, into a household name in a small, but growing number of homes in Tucson. Kids and neighbors now ask when the next ride will be held and word is spreading beyond the areas where we first held these rides. This kind of growth wouldn’t have been possible without the support of the Performance grant.”
The last Open Streets initiative from our Better Bicycling Community Grants is schedule to take place in Salt Lake City, Utah. Bike Utah worked with local partners to develop and implement the 2013 Open Streets event in Salt Lake City and use the success of this template to help other Utah communities organize similar events. The primary role of the Open Streets campaign is to build cycling awareness and to get more people out biking, walking, and partaking in community activities.
The first event, Open Streets – Salt Lake City, took place on Saturday, May 4, and a big crowd took advantage of the opportunity to have fun on downtown city streets with no car traffic to deal with. Scott Lyttle, from Bike Utah, had this to say about our grant: “The grant from Performance Bicycle has allowed Bike Utah to partner with Salt Lake City to move forward Utah’s first Open Streets event. SLC has wanted to hold an Open Streets event for years and Performance Bicycle’s support has helped to make it happen.”