Performance Bicycle Visits Ridley Bikes: Talking to Ridley Founder Joachim Aerts
May 10, 2014 6 Comments
One of the highlights of our recent trip to Belgium to visit Ridley bikes was our opportunity to tour the factory and meet founder Joachim Aerts. Joachim had plenty of interesting stories to tell us about why he started Ridley, his work with pro teams, and what the Ridley design philosophy is.
Watch the video below to hear more about Ridley from the man himself:
Of course some of the more interesting tidbits about Ridley came not from the filmed interview, but during more casual conversations. Some of our favorite Ridley facts that didn’t make it into the video include:
- Ridley got it’s name because Joachim loved the movie Alien. This is completely true. When he was starting the company, he was searching for a name that would be easy to pronounce for speakers of both Flemish and French (Belgium’s two official languages). His favorite movie at the time was Alien, directed by Ridley Scott. Scott was already taken, so he settled on Ridley.
- Ridley is very much a family business. Joachim’s brother helped him get started in frame building, and his father is a regular fixture at the company, where he brings some old-school Flanders cycling knowledge, know-how and attitude to the halls of Ridley’s headquarters.
- The Noah, Dean, Liz, and other Ridley models are named after Joachim’s children. Sadly, he does not have a child named Helium.
- Ridley is a key partner in the soon-to-be-built Flanders Bike Valley. Bike Valley is a collaboration between the Flemish government, Ridley, Bio-Racer clothing, Lazer Helmets, two universities, and some composites manufacturing companies. The idea is that by pooling resources they can do more advanced and technical R&D than they could individually. The first project the group is undertaking is building an advanced wind tunnel in Ridley’s backyard. Literally. It’s being built in the empty lot behind their warehouse. And you thought the Noah was fast now…just wait a few years.