Flashback Friday – Helmets from the ’80s

Ah, the ’80s, an era that gave us hairstyles as varied as teased bangs, the rocker mullet, the side ponytail, and the always classic Flock of Seagulls.  But all this reminiscing about hair brings us around to our subject of helmets, and, as you can read in this Bicycling magazine article,the bicycle helmet saw its fair share of changes in the decade of the ’80s as well.  Looking back through the pages of our catalog archives, you can trace that evolution as it progressed from the humble leather “hairnet” to the high-tech (for it’s day) original Giro Prolight.  Sadly no mullets made an appearance on our models.

Here in one of our earliest catalogs, from 1983, you can see the full assortment of hard shell bike helmets available.  The Bell Biker, top left, was the very first bicycle helmet made of expanded polystyrene (EPS) foam bonded to a hard plastic shell.  One major drawback with the Bell Biker, other than the size and weight, was that the overhang from the shell was so big that you could barely see when you were down in the drops.  Our personal favorite from this era was the Brancale Sport helmet, top right, but only because it looks like the one worn by Belov in American Flyers!

But for the racing enthusiast of the day, hard shell helmets were still too heavy and poorly ventilated.  The leather “hairnet” style helmet still ruled the peleton, as ably demonstrated in this vintage photo of “Breakaway” Bob, one of the distributors in our bike division.  Basically thin strips of foam wrapped in leather, these lightweight helmets provided relatively little impact protection. Read more of this post

Flashback Friday 1987 – Pedals 2.0

In 1987, the world of technology and innovation was marching on. Nike released their first Air Max sneakers to change the way we looked at shoe cushioning, the very earliest version of Photoshop was developed by a PhD student at the University of Michigan, and Windows 2.0 was rolled out by Microsoft (much to the dismay of Apple). Of course the world of cycling was no different, and some of the greatest advances of this time period were made in the realm of what is now the most ubiquitous of cycling parts, the clipless pedal.

As you can see on the catalog cover above, here at Performance we were not afraid to embrace new technology.  At the top of the page you can see a La Vie Claire model LOOK shoe, Aerolite pedals (more on this later), and a “Darth Vader” style Bell Stratos helmet.

Read more of this post

Flashback Friday – 1985 Recycled

1985… Madonna becomes the second female artist to have the top single (“Like A Virgin”, if you had to ask) and top album at the same time, and she goes on to be the top-selling act of the year.  So in honor of the “Material Girl”, we present the latest edition of our Flashback Friday series, this time all about the materials (clothing material, that is) from our Spring 1985 catalog:

As you can see from the cover, bright and bold colors were the norm (as well as perfectly coordinated color-matching with your bike, apparently!)

Read more of this post

Flashback Friday – Fall/Winter 1984-85

Fashion model by day & copywriter by night!  Chuck Lewis has been at Performance since nearly the beginning of our company, so we asked him to write up a few memories about the Fall/Winter 1984-85 catalog:

“Back in the early days Richard Snook and I shared copy writing responsibilities, frame prepping and wheel building skills, and even provided the occasional talent for catalog photos.” Read more of this post

Flashback Friday – Spring/Summer 1983

Moving right along with our Flashback Fridays we find ourselves at our second ever catalog – Spring/Summer 1983.  Here are some fun page details:

True made-in-Italy framesets (which came with a front derailleur, of course) and custom build kits.  Obviously we were a much smaller company then (though we’ve been considering heading in this direction again sometime in the future – comments?).  How about a frame with a full Campy Super Record group for $765.00?  It goes without saying that bicycle technology has come a long way and there’s also inflation to consider, but you can’t even get just a Record Crankset for $765 these days! Read more of this post

Flashback Fridays – From Our Archives

1982.  Ronald Reagan was in the White House, Stevie Wonder and Paul McCartney released “Ebony and Ivory”, “Cheers” debuted on TV and the personal computer was Time magazine’s “Person of the Year”.  But there was another momentous occasion that year as well (at least for us), as we published our very first catalog!

Performance Bicycle Shop first catalog

Consider this the launch of our new “Flashback Fridays” where (most) Fridays we’ll scan and post some pages from an old catalog.  This isn’t to make fun of the models (as much as we’d love to take a few jabs at those rainbow suspenders) but to illustrate the winding road that cycling has traversed over the last 30 years.  Hopefully you’ll enjoy it as much as we do.  Feel free to leave us your opinions in the comments below (or give us some ideas of what you’d like to see)!

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