Flashback Friday – Cover Model Lance

Way back in 1992, before the big comeback with Team Radioshack, before the 7 Tour de France titles, before the comeback from cancer, even before turning pro and winning the World Road Championships in 1993, Lance Armstrong was a Performance Bicycle cover model for our Summer catalog!

This catalog cover dates to a time way before Lance was a global icon and standard fare on many a magazine cover, although he was already a highly successful amateur bike racer in his own right.  As you may have guessed from the Skittles USA team jersey, this catalog came out during the lead up to the 1992 Summer Olympic Games, where Lance would go on to finish 14th in the Road Race (the top American).  Performance was the official bike supplier of the US Cycling Team for the Summer Games, so we took the opportunity to give a young up-and-comer some exposure on our catalog cover, oddly enough modeling our Synapse mountain bike!

But this wasn’t the only time we put Lance on the cover in 1992, as we also used this group shot of Lance and 3 other riders from Team USA (cropped from what was actually a promotional photo for Descente clothing).  Can you name the other 3 riders in the photo (the answer is below the photo)?

Read more of this post

Follow

Get every new post delivered to your Inbox.

Join 121 other followers

%d bloggers like this: