Flashback Friday – Fall/Winter 1984-85

Fashion model by day & copywriter by night!  Chuck Lewis has been at Performance since nearly the beginning of our company, so we asked him to write up a few memories about the Fall/Winter 1984-85 catalog:

“Back in the early days Richard Snook and I shared copy writing responsibilities, frame prepping and wheel building skills, and even provided the occasional talent for catalog photos.” Read more of this post

Spring 2010 Catalog

Our new Spring 2010 catalog is here, and you may have noticed…

This thing is huge!

We designed this catalog to be the go-to resource for all your cycling needs.  Packed with new products and featuring a fresh new design, every time you open it up you’re bound to find something new and exciting.  But don’t worry, it’s still full of the great values that you expect from Performance, just in a new (and more useful) format.

We have streamlined our page layout and included bold new photos that show the products in action:

Read more of this post

Flashback Friday – Spring/Summer 1983

Moving right along with our Flashback Fridays we find ourselves at our second ever catalog – Spring/Summer 1983.  Here are some fun page details:

True made-in-Italy framesets (which came with a front derailleur, of course) and custom build kits.  Obviously we were a much smaller company then (though we’ve been considering heading in this direction again sometime in the future – comments?).  How about a frame with a full Campy Super Record group for $765.00?  It goes without saying that bicycle technology has come a long way and there’s also inflation to consider, but you can’t even get just a Record Crankset for $765 these days! Read more of this post

Flashback Fridays – From Our Archives

1982.  Ronald Reagan was in the White House, Stevie Wonder and Paul McCartney released “Ebony and Ivory”, “Cheers” debuted on TV and the personal computer was Time magazine’s “Person of the Year”.  But there was another momentous occasion that year as well (at least for us), as we published our very first catalog!

Performance Bicycle Shop first catalog

Consider this the launch of our new “Flashback Fridays” where (most) Fridays we’ll scan and post some pages from an old catalog.  This isn’t to make fun of the models (as much as we’d love to take a few jabs at those rainbow suspenders) but to illustrate the winding road that cycling has traversed over the last 30 years.  Hopefully you’ll enjoy it as much as we do.  Feel free to leave us your opinions in the comments below (or give us some ideas of what you’d like to see)!

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