April 7, 2014 5 Comments
If you know nothing else about Belgium, you should know that the roads are cobbled and the weather is, well, we’ll be polite and call it changeable. If your bicycle is anything less than the toughest thing around, you won’t be owning that bike for very long. Which is why if you ever go to Belgium you’ll notice that most people ride Ridley bikes—because they’re made in Belgium, for Belgian roads.
Ridley Bikes was founded with the design philosophy of “tough enough to ride, fast enough to win, tested in every day life”. The company was started in Hasselt, Belgium in 1990 by Joachim Aerts, a former juniors racer. Originally founded as a bicycle paint shop in his father’s garage, Ridley has since evolved into one of the most innovative and dependable bike brands in cycling.
Joachim got his start by offering both custom frames, and later custom paint for pro and amateur riders. At the time, during the age of steel bikes, most professional would have their bikes built by the favorite custom frame builder (usually someone local who knew the rider well), but would have them painted to match their sponsor and team colors. When riders switched to aluminum bikes however, entirely new construction techniques became possible and Joachim used his experience as a juniors racer to begin designing a new generation of bikes that were tougher, stronger, and faster than anything available before.
The evolution only continued with carbon fiber, and Ridley now makes bikes that are shaped to be strong, engineered to be fast, and ones so light they practically float up the hills.
The Ridley line-up consists of four basic models:
The Ridley Fenix was engineered for cycling’s “Spring Classics” races. It features a more relaxed geometry than their other road bikes, and Ridley’s innovative diamond-shaped tubing shapes for superior strength. The Fenix is available in 4 models, in both carbon fiber and aluminum, exclusively at Performance Bicycle.
The Ridley Noah was designed with input from famed sprinter Andre Greipel, and is designed solely for speed. With water-droplet shaped tubes and the F-Split fork to knife through the wind. The Noah is available with a Shimano Ultegra 6800 11-speed groupset, exclusively at Performance Bicycle.
The Ridley Helium was designed for climbers, with circle shaped tubes that offer the best strength-to-weight ratio possible, allowing Ridley to shave off every possible gram. The Helium is available with a Shimano Ultegra 6800 11-speed group set, exclusively at Performance Bicycle.
The Ridley Liz is a women’s specific bike, and was designed for the ultimate in fit, performance and comfort without compromise. The Liz is available in two carbon fiber models, with either Shimano Ultegra 6800 or Shimano 105, and as a carbon fiber frameset.
Today, Ridley is one of the most recognizable bikes in cycling. Famed for their toughness, and for their race-winning performance under the riders of the UCI World Tour Pro team Lotto-Belisol, Ridley’s penchant for innovation has made them one of the most imitated and watched brands in the industry, but the only one with the heritage and hard-earned reputation to be able to say “We Are Belgium”.