Introducing Ridley Bikes at Performance Bicycle

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If you know nothing else about Belgium, you should know that the roads are cobbled and the weather is, well, we’ll be polite and call it changeable. If your bicycle is anything less than the toughest thing around, you won’t be owning that bike for very long. Which is why if you ever go to Belgium you’ll notice that most people ride Ridley bikes—because they’re made in Belgium, for Belgian roads.

When your roads look like this, your bikes better be as tough as the riders

When your roads look like this, your bikes better be as tough as the riders

Ridley Bikes was founded with the design philosophy of “tough enough to ride, fast enough to win, tested in every day life”. The company was started in Hasselt, Belgium in 1990 by Joachim Aerts, a former juniors racer. Originally founded as a bicycle paint shop in his father’s garage, Ridley has since evolved into one of the most innovative and dependable bike brands in cycling.

Joachim got his start by offering both custom frames, and later custom paint for pro and amateur riders. At the time, during the age of steel bikes, most professional would have their bikes built by the favorite custom frame builder (usually someone local who knew the rider well), but would have them painted to match their sponsor and team colors. When riders switched to aluminum bikes however, entirely new construction techniques became possible and Joachim used his experience as a juniors racer to begin designing a  new generation of bikes that were tougher, stronger, and faster than anything available before.

Ridley's facilities remain in Hasselt, where most of the bikes are still finished and assembled

Ridley’s facilities remain in Beringen, where many of the bikes are still finished and assembled

The evolution only continued with carbon fiber, and Ridley now makes bikes that are shaped to be strong, engineered to be fast, and ones so light they practically float up the hills.

The Ridley line-up consists of four basic models:

The Ridley Fenix was engineered for cycling’s “Spring Classics” races. It features a more relaxed geometry than their other road bikes, and Ridley’s innovative diamond-shaped tubing shapes for superior strength. The Fenix is available in 4 models, in both carbon fiber and aluminum, exclusively at Performance Bicycle.

The Ridley Fenix is one of toughest bikes around –  perfect for racing, gran fondos, and every day riding.

The Ridley Noah was designed with input from famed sprinter Andre Greipel, and is designed solely for speed. With water-droplet shaped tubes and the F-Split fork to knife through the wind. The Noah is available with a Shimano Ultegra 6800 11-speed groupset, exclusively at Performance Bicycle.

With it’s aero tube shapes, F-Surface treatment and revolutionary F-Split fork, the Ridley Noah is one of the fastest bikes in the world.

The Ridley Helium was designed for climbers, with circle shaped tubes that offer the best strength-to-weight ratio possible, allowing Ridley to shave off every possible gram. The Helium is available with a Shimano Ultegra 6800 11-speed group set, exclusively at Performance Bicycle.

The circle shaped tubing offers the best strength-to-weight ratio possible, which allowed Ridley’s engineers to make the Helium as light as possible.

The Ridley Liz is a women’s specific bike, and was designed for the ultimate in fit, performance and comfort without compromise. The Liz is available in two carbon fiber models, with either Shimano Ultegra 6800 or Shimano 105, and as a carbon fiber frameset.

To get the best mix of performance, comfort, and fit, Ridley worked with several pro women’s teams to find the best geometry for the Liz.

Today, Ridley is one of the most recognizable bikes in cycling. Famed for their toughness, and for their race-winning performance under the riders of the UCI World Tour Pro team Lotto-Belisol, Ridley’s penchant for innovation has made them one of the most imitated and watched brands in the industry, but the only one with the heritage and hard-earned reputation to be able to say “We Are Belgium”.

Ridden and Reviewed: Fuji SLM 29er 1.1 Carbon Hardtail Mountain Bike

Race-ready with the Fuji SLM

Our coworker Eddie getting ready to race with the Fuji SLM

We first had an opportunity to throw a leg over the Fuji SLM 29er 1.1 at the Outdoor Dirt Demo. It was hot off the presses at the time and was something like the 48th bike claiming to be “The Ultimate Bike Ever Made” that we’d seen that day. By this point in the afternoon though, we needed to see some proof in the pudding. You can’t imagine our surprise when after a couple of laps the Fuji SLM 29er 1.1 turned out to be our favorite bike of the day.

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About The Bike:

The Fuji SLM 29er 1.1 is a 29″ carbon fiber hardtail bike that’s tailor made for the XC and racing markets. Reading over the Fuji SLM 29er 1.1 parts spec, there’s a lot to be impressed by. This is a carbon fiber hardtail that’s dripping with XTR. XTR shifters and derailleurs, sure. But brakes? Cassette? Chain? This bike is decked out in Shimano’s highest level of racing components with only the carbon Oval M600 Crankset breaking the pattern. Why would Fuji decide to pass on Shimano’s crankset? As anyone who has recently spec’d a mountain bike will tell you, Shimano doesn’t make their XTR crankset with a true PF30 spindle. You can get an adapter for the Hollowtech II spindle, but if you truly want to take advantage of the increased stiffness afforded to you by the SLM’s PF30 bottom bracket, a crankset like the Oval M600 is going to deliver.

The Oval M600 crankset gives you the benefits of a 30mm axle spindle

The Oval M600 crankset gives you the benefits of a 30mm axle spindle

The next area that the Fuji SLM 29er 1.1 excels in is the frame. Rather than trying to pass off some lesser carbon fiber as the next big thing, Fuji actually uses the next big thing. C15 super-light high-modulus carbon outfitted with internal shift cable routing, the aforementioned PF30 bottom bracket, a tapered headtube and wide 142x12mm dropouts. This makes for one of the lightest hardtail frames available while also providing stiffness to spare. The bike darts uphill so fast you will leave your friends in the dust.

Fuji also offers Fuji SLM 29er 1.3, 2.1, and 2.3 to make it easy for riders to find the 29″ hardtail to fit their needs and skill levels

The (almost) full Shimano XTR group delivers pro-level performance

The (almost) full Shimano XTR group delivers pro-level performance

The Ride:

Enough about the components, let’s get to the riding! The very first experience we had on board the Fuji SLM 29er 1.1 was one that would be repeated with nearly every ride: the tester riding the SLM 1.1 had to wait at the top of the climb for everyone else to catch up. The 29” wheels and knobby tires gave confidence to spare on the descents and it even held its own through moderate rock sections. Where this bike truly excels, however, is the climbing. You’ll float uphill as though the tires are filled with helium.

Another thing that became clear in the ride quality is that this bike was spec’d by someone who really rides and understands mountain bikes. A perfect example is the handlebar. Sure, it was probably picked out of Oval’s lineup for being the lightest bar they make at an amazing 185g. But that’s not all a bar is about. This bar is 710mm wide and has a 9 degree sweep giving the rider confident handling and a comfortable hand position.

Well spec'd parts, like the bars, give the bike an amazing ride feel

Well spec’d parts, like the bars, give the bike an amazing ride feel

The Verdict:

Thoughtful component choices and a finely tuned ride quality make this one of the finest hardtails we’ve ever ridden. This bike is for the rider who wants to squeeze every ounce of performance from his machine, who wants to win races, and who will settle for nothing but the best.  The XC racing bike snob will be as happy as the everyday trail warrior. They are all sweet perfection in mountain biking, balancing weight, comfort, and performance. If you’re thinking about buying a hardtail that you’ll never want to part with, look no further than the Fuji SLM 29er 1.1. The bike was so fast, that we all started arguing about who would get to use our demo model for the upcoming race season. Sitting atop the Fuji, our coworker Eddie rocketed straight to the top of the podium.

Most races on the SLM end only one way: the top of the podium

Most races on the SLM 1.1 end only one way: the top of the podium (#3 left early, it wasn’t just a two person race)

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