Ridley Factory Tour

ridley_officeOne of the many highlights of our trip to Belgium was an opportunity to visit the Ridley Factory.

The cool thing about Ridley, and what really sets them apart from the crowd, is the fact that many of their frames are finished by hand in Belgium. The final frame prep, painting, clear coat, and assembly are all done by a small team at Ridley’s facility in Hasselt, near the heart of Flemish cycling.

We got to see the whole process from start to finish, and it was definitely pretty cool. The best part though was getting to check out all the eye candy at the end :).

Check out the photo galleries below to see more

Frame Prep

Painting and Decals

Clear Coat

Assembly

Eye Candy

Hear more from Ridley Founder Joachim Aerts

 

See more about our trip to Belgium Here

Performance Bicycle Visits Ridley Bikes: Talking to Ridley Founder Joachim Aerts

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One of the highlights of our recent trip to Belgium to visit Ridley bikes was our opportunity to tour the factory and meet founder Joachim Aerts. Joachim had plenty of interesting stories to tell us about why he started Ridley, his work with pro teams, and what the Ridley design philosophy is.

Watch the video below to hear more about Ridley from the man himself:

Of course some of the more interesting tidbits about Ridley came not from the filmed interview, but during more casual conversations. Some of our favorite Ridley facts that didn’t make it into the video include:

  • Ridley got it’s name because Joachim loved the movie Alien. This is completely true. When he was starting the company, he was searching for a name that would be easy to pronounce for speakers of both Flemish and French (Belgium’s two official languages). His favorite movie at the time was Alien, directed by Ridley Scott. Scott was already taken, so he settled on Ridley.
  • Ridley is very much a family business. Joachim’s brother helped him get started in frame building, and his father is a regular fixture at the company, where he brings some old-school Flanders cycling knowledge, know-how and attitude to the halls of Ridley’s headquarters.
  • The Noah, Dean, Liz, and other Ridley models are named after Joachim’s children. Sadly, he does not have a child named Helium.
  • Ridley is a key partner in the soon-to-be-built Flanders Bike Valley. Bike Valley is a collaboration between the Flemish government, Ridley, Bio-Racer clothing, Lazer Helmets, two universities, and some composites manufacturing companies. The idea is that by pooling resources they can do more advanced and technical R&D than they could individually. The first project the group is undertaking is building an advanced wind tunnel in Ridley’s backyard. Literally. It’s being built in the empty lot behind their warehouse. And you thought the Noah was fast now…just wait a few years.

Introducing Ridley Bikes at Performance Bicycle

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If you know nothing else about Belgium, you should know that the roads are cobbled and the weather is, well, we’ll be polite and call it changeable. If your bicycle is anything less than the toughest thing around, you won’t be owning that bike for very long. Which is why if you ever go to Belgium you’ll notice that most people ride Ridley bikes—because they’re made in Belgium, for Belgian roads.

When your roads look like this, your bikes better be as tough as the riders

When your roads look like this, your bikes better be as tough as the riders

Ridley Bikes was founded with the design philosophy of “tough enough to ride, fast enough to win, tested in every day life”. The company was started in Hasselt, Belgium in 1990 by Joachim Aerts, a former juniors racer. Originally founded as a bicycle paint shop in his father’s garage, Ridley has since evolved into one of the most innovative and dependable bike brands in cycling.

Joachim got his start by offering both custom frames, and later custom paint for pro and amateur riders. At the time, during the age of steel bikes, most professional would have their bikes built by the favorite custom frame builder (usually someone local who knew the rider well), but would have them painted to match their sponsor and team colors. When riders switched to aluminum bikes however, entirely new construction techniques became possible and Joachim used his experience as a juniors racer to begin designing a  new generation of bikes that were tougher, stronger, and faster than anything available before.

Ridley's facilities remain in Hasselt, where most of the bikes are still finished and assembled

Ridley’s facilities remain in Beringen, where many of the bikes are still finished and assembled

The evolution only continued with carbon fiber, and Ridley now makes bikes that are shaped to be strong, engineered to be fast, and ones so light they practically float up the hills.

The Ridley line-up consists of four basic models:

The Ridley Fenix was engineered for cycling’s “Spring Classics” races. It features a more relaxed geometry than their other road bikes, and Ridley’s innovative diamond-shaped tubing shapes for superior strength. The Fenix is available in 4 models, in both carbon fiber and aluminum, exclusively at Performance Bicycle.

The Ridley Fenix is one of toughest bikes around –  perfect for racing, gran fondos, and every day riding.

The Ridley Noah was designed with input from famed sprinter Andre Greipel, and is designed solely for speed. With water-droplet shaped tubes and the F-Split fork to knife through the wind. The Noah is available with a Shimano Ultegra 6800 11-speed groupset, exclusively at Performance Bicycle.

With it’s aero tube shapes, F-Surface treatment and revolutionary F-Split fork, the Ridley Noah is one of the fastest bikes in the world.

The Ridley Helium was designed for climbers, with circle shaped tubes that offer the best strength-to-weight ratio possible, allowing Ridley to shave off every possible gram. The Helium is available with a Shimano Ultegra 6800 11-speed group set, exclusively at Performance Bicycle.

The circle shaped tubing offers the best strength-to-weight ratio possible, which allowed Ridley’s engineers to make the Helium as light as possible.

The Ridley Liz is a women’s specific bike, and was designed for the ultimate in fit, performance and comfort without compromise. The Liz is available in two carbon fiber models, with either Shimano Ultegra 6800 or Shimano 105, and as a carbon fiber frameset.

To get the best mix of performance, comfort, and fit, Ridley worked with several pro women’s teams to find the best geometry for the Liz.

Today, Ridley is one of the most recognizable bikes in cycling. Famed for their toughness, and for their race-winning performance under the riders of the UCI World Tour Pro team Lotto-Belisol, Ridley’s penchant for innovation has made them one of the most imitated and watched brands in the industry, but the only one with the heritage and hard-earned reputation to be able to say “We Are Belgium”.

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