Back in Black

I was at the grocery story once, loading up the kids and the car, when a beautiful Porsche pulled up next to me and an older gentleman stepped out. We got to talking about his ride, and I asked him what the top speed was.

“I have no idea,” he said, which left me a little dumbfounded. Then he elaborated.

“I didn’t buy it to go fast…but I like the idea that I could go fast if I really wanted to.”

I immediately thought about my bike. I probably don’t get as much out of my Dura-Ace Scattante CFR as a pro would, but I love the idea that I have a bike that could get me there if I wanted it to.

Shimano Dura-Ace is the crème de la crème of Shimano’s component line up, a favorite of pros and amateurs alike. For every bike manufacturer, the Shimano Dura-Ace equipped bike is the gold standard. It becomes the template for every bike that follows, injecting it with performance, trickle down technology, class and style. Our Scattante line of bikes is no exception. We spend enormous amounts of time on the frame layup and geometry, and working on all the small details like graphics. The goal is to create a machine that delivers race-worthy performance to cyclists of any level. Because while we all know that the Toyota is a great, dependable, practical car, at the end of the day it’s the Porsche that makes the hairs on the back of your neck stand on end.

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2013 Scattante CFR Black

With the launch of our all-new, lust-worthy Scattante CFR Black — decked out with Dura-Ace 11-speed 9070 Di2 electronic shifting, the latest evolution of Shimano’s race proven technology — we decided to take a stroll down memory lane to see where we’ve been.

2006

In 2006, the Scattante CFR LE was at the top of the line with a full Shimano Dura-Ace 7800 drivetrain and carbon monocoque frame. The bike was decked out in that year’s best components.

2006 Scattante CFR LE Road Bike

2006 Scattante CFR LE Road Bike

The 7800 series shifters with external cable routing

Shimano Dura-Ace 7800 series shifters with external cable routing

2008

In 2008, Shimano went to Dura-Ace 7900. Cleaner internal cable routing and refined components added efficiency, ergonomics and saved weight.

2008 Scattante CFR LE Road Bike with carbon Control Tech components

2008 Scattante CFR LE Road Bike with carbon Control Tech components

The 7900 series shifters

Shimano Dura-Ace 7900 series shifters

2010

The 2010 Scattante CFR Team was quite an evolution. While the Shimano 7900 drivetrain remained unchanged, a full Italian Deda Elementi Ultra cockpit, Mavic Ksyrium SL wheels, and a brand new frame with a tapered head tube and BB30 bottom bracket took center stage.

2010 Scattante CFR Team Road Bike with as bevy of high-end components

2010 Scattante CFR Team Road Bike with a bevy of high-end components

2011

For 2011, Scattante went electronic. Shimano Dura-Ace Di2 was truly a remarkable innovation, so the Scattante CFR Pro design had to match. The CFR Pro was one of our personal all-time favorite bikes with color-matching anodized TRP brakes, Prologo saddle and Schwalbe Durano tires.

Scattante CFR Pro Road Bike was a new milestone in component and graphic design

Scattante CFR Pro Road Bike was a new milestone in component and graphic design

A cleaner appearance thanks to Shimano Di2

A cleaner appearance thanks to Shimano Di2

2013

So what now? What does the Dura-Ace experience have to offer a rider of every caliber for 2013? How about another gear, brand new technology and components, and a black-out paint job. The Scattante CFR Black brings the “wow factor” to every Sunday group ride. Click here to learn more about the Scattante CFR Black, or Enter to Win one now.

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Scattante CFR Black fork with Shimano Dura-Ace brakes

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Scattante CFR Black headtube

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Scattante CFR Black downtube

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