Community Events: Hotter’N Hell Hundred 2012

Every year, thousands of riders swarm the town of Wichita Falls, Texas for the largest 100 mile bike ride in the nation. This year was no different, as the 2012 Hotter’N Hell 100 attracted almost 12,000 riders, plus racers for criterium races, mountain bike races, a USCF sanctioned men’s and women’s road race, a trail run, 10k run, and half marathon run – this is one busy weekend! The mid-90′s temperatures for the Saturday event were cooler than the past several years, when temperatures were well over the 100 degree mark.  Even though it was cooler this year, the wind picked up to over 20 mph during the day and blew straight into the rider’s faces as they rode the last half of their routes.  Performance Bicycle supported the event by providing a hydration and nutrition station at the Finish Line Village on Friday and Saturday.

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In addition, Spin Doctors from 3 of our Texas stores and our home office provided free mechanical services on Friday in front of the convention center and at 5 locations during the ride on Saturday.  The final rest stop on the ride was at Sheppard Air Force Base where 3 of our Spin Doctors were stationed.  At the Air Force base was one of the favorite on-route extras, the rows of Air Force recruits lined up on both sides of the road cheering for and encouraging every rider that rode past. Most of the day’s repairs were flat tires and derailleur tune-ups with a few broken spokes thrown in to test the quickness and technical abilities of our Spin Doctors. Our team had a great time getting out in the field and meeting friends old and new, and we look forward to helping out again next year! Check out our video highlights from our weekend at Hotter’n Hell below: