Every month we like to recognize the efforts of some of our over 100 stores doing what they do so well, participating in their local communities. In addition to their regularly scheduled Spin Doctor clinics & group rides, our retail associates support or host many great cycling events, including events like these highlights from November.
For this first event, we really have you to thank out there! Our Holiday Food Drive was a great success again this year, as we were able to collect 8690 food items, equaling 9115 pounds, across all of our stores!
We love being able to give back to our local communities, and our store teams were very proud to be able to bring these food donations to their local food banks across the country. Thank you to everyone who donated – your efforts were very much appreciated during this holiday season!
Of course we also love to get out on the road to support local rides. And rides don’t come much bigger than the annual El Tour de Tucson in Arizona, a fantastic fundraising ride that draws a crowd of over 9,000 riders!
Many riders really needed our expert services, and we worked on over 300 bikes at our tech station. Our team aired up tires, adjusted brakes and derailleurs, and even tensioned a wheel to offset a broken spoke – whatever was needed to keep riders on the road.
In the San Diego area, our Sorrento Valley, CA store was right in the middle of the popular Bike the Coast event, so our store team stepped up to serve as the ultimate aid station (our store was the only support station that the 100 mile riders would see twice). Since the ride was maxed out at 2500 participants, our aid station was a popular spot all day long (even the port-o-potties had a line around the building for those who hydrated a bit too much)!
We fixed many flat tires and broken spokes throughout the day – apparently there was a mean pot hole a few miles from the store! We did the best with what we had to get folks back on the road – a few of the wheels left with non-bladed or mis-colored spokes, but everyone was determined to finish the event!
Our support station was also popular for the 2 tables stockpiled with bananas, oranges, Granola, Brownies, Pretzels and freshly made PB&J’s. We had a 3 person assembly line for the sandwiches, and they would not sit on the plates for more than a few seconds! Plus we had plenty of sports drinks and fresh water to quench the thirsty riders – our team was busy all day long.
But probably the best story of the day was the rider who rolled in to our aid station with 2 broken spokes, a broken derailleur and derailleur hanger. Since we didn’t have a hanger that fit, we decided to go back to the basics – we took off his cable, derailleur and hanger, cut down his chain and turned his ride into a single speed! The look on the guy’s face when he realized he was going to be able to finish the event was priceless!
A few of our stores have organized in-store cycling classes, like this group at our Novi, MI store, since it’s so much easier to stay motivated when you are training with friends. The Sales Manager, Roger, lead the class in an hour of aerobic spinning, including sets of sprints with recovery and climbs of various lengths and then some stretching for cyclists. Roger even talked about proper form on the bike and mentioned a few drills people could do at home to improve their pedal stroke.
Here’s a shot from our Bloomfield Hills, MI store, who partnered with a local Team in Training group to hold a training day. It was inspirational to see all these people coming together to motivate each other even though they were all in different parts of their training, from beginners to experts. After their session we provided them with bagels and bottled water, plus a special discount for working out in our store. Our store team is already looking forward to their next training session!
Our Dayton, OH store also held their first indoor cycling event in November. Here’s a shot of the group who braved some nasty weather to maker it into the store. Everyone said they would be back and maybe bring some friends.
Our store teams also like to support local schools, like our Pittsburgh, PA store shown here at the annual Carnegie Mellon fair. We talked to over 800 people at the fair, and worked on quite a few bikes. We also gave advice on trainers and training, and assisted folks with proper fitment questions/issues they had with their current bikes.
Our Speedway Tucson store was back in action at the Basis Middle School Community Fun Day. This annual event has grown every year, with more than 500 people at this year’s event. There were many activities and events going on all over the venue for the participants – our team was there talking with people about bikes and doing repairs, plus running a tire pump contest, with the younger kids trying to set the best time for 60psi and the older kids and adults aiming for the best 110psi time. Our team had a great time and are already planning next year’s event…. maybe with a bicycle obstacle course thrown in the mix!
Here’s a shot of Store Manager James Harrell and our Tour De France cyclist and employee Bernard Croyet , from our Kearney Mesa, CA store, leading a bike rodeo with a local Cub Scout group. Working with smaller groups like this can be some of the most rewarding experiences for our teams, since it really does get these kids excited about cycling.
Our Greenwood, IN store hosted 2 small groups of Cub Scouts for clinics one weekend, and it was great to see how interested these young riders were in learning about the sport.
And it’s always great to get a little recognition for your efforts, so our Ann Arbor, MI store was very proud to receive this poster from the Rotary Club of Michigan. Store associates Chris Sams and Patrick Larkin worked with the local Rotary Club to fix and restore 24 bicycles for kids and teens without bicycles. The poster was presented to the store as a token of their appreciation to Performance Bicycle and its support to the local community.