Every year, thousands of riders swarm the town of Wichita Falls, Texas for the largest 100 mile bike ride in the nation. This year was no different, as the 2012 Hotter’N Hell 100 attracted almost 12,000 riders, plus racers for criterium races, mountain bike races, a USCF sanctioned men’s and women’s road race, a trail run, 10k run, and half marathon run – this is one busy weekend! The mid-90’s temperatures for the Saturday event were cooler than the past several years, when temperatures were well over the 100 degree mark. Even though it was cooler this year, the wind picked up to over 20 mph during the day and blew straight into the rider’s faces as they rode the last half of their routes. Performance Bicycle supported the event by providing a hydration and nutrition station at the Finish Line Village on Friday and Saturday.