by Brighid O’Keane, interim executive director
Bikes bring people together. Riding a bicycle is an affordable, healthy, and fun way to engage with the people and places in your community. The Alliance for Biking & Walking is a coalition of more than 200 state and local bicycle and pedestrian advocacy organizations across North America. For each organization, each staff and board, each member and volunteer, there is a unique and personal reason why bicycles are important.
And May is an exciting month when a spotlight is cast on the work we do in our communities all year long. For each new person who jumps on his or her bike, or feels a new sense of pride in riding, our movement is growing and connecting our transportation choice to our work, family, home, opportunities, and all the other things we care about.
How are some advocates maximizing National Bike Month? How can you ensure your organization gets the most out of a month with so many opportunities to bolster the visibility of the important work you do in your community? Here are some tips from advocates in Long Beach, Seattle, and Washington DC:
- Work with community partners – major employers, bike shops, local non-profits, or places of worship – to enhance the reach, impact, and success of your event or programming
- Find new audiences and activate supporters with social media
- Don’t start with the bike – think about the things that inspire people’s passions and connect bicycling to that activity in a fun and effective way
- Be clear about what you can offer, whether it’s safety training, educational materials, or free schwag
- Make participation easy
- Make it about more than biking to work; encourage people to bike to all of their destinations
For more ideas for maximizing Bike Month and keep the momentum going beyond May, read and listen to the Alliance’s recent webinar. You’ll learn more about the work of the Alliance for Biking & Walking as well as becoming involved with your local advocacy organization.