PROBAR and Tinkoff at the Tour of California

In January 2016, PROBAR announced its renewed partnership with UCI WorldTour pro cycling team Tinkoff which is one of the most prominent and groundbreaking teams in the worldwide sport of cycling. The team comprises 27 of the world’s most elite cyclists, including Tour de France champion Alberto Contador, World Champions Peter Sagan and Michael Rogers as well as up and coming riders Rafal Majka and Michael Valgren.

These world class athletes rely on the quality, whole food fuel PROBAR products provide throughout their season both training and racing. In May this year, a few members of the PROBAR Marketing Team traveled to San Diego, California to catch up with the team during their training and prep for the Tour of California. The following video was created during that trip, and it provides some excellent insight into why the Tinkoff athletes choose PROBAR products for their nutrition needs.

The opening sentence from Ricardo Scheideck, Tinkoff Technical Director, captures the essence of why quality nutrition is of utmost importance to the Tinkoff riders as well as all cyclists throughout the world – “It’s as important as having a top bike to race – food is the fuel to the riders like gasoline is to a car.” We all need fuel from the food we eat to power through our rides and races. PROBAR uses plant based, real food ingredients in all of their products to provide well rounded nutrition for any of your cycling needs. The company also believes it is important to create a variety of products with different uses throughout your riding and also your daily lives. Tinkoff team rider, Michael Gogl, attests to this during the video – “The special thing with PROBAR is you can use them in every part of the race.” We may not be riding or racing every day of our lives, but nutrition is important to all cyclists whether on or off the bike. To top it all off, PROBAR focuses on fantastic taste in all of their products so you can enjoy the quality nutrition day after day.

PROBAR FUEL and BOLT provide quick energy for before and during rides, and Meal provides lasting nutrition for long rides and busy days. PROBAR BASE is packed with 20 grams of protein – perfect for recovery after big training days. PROBAR’s latest addition is a variety of Organic Nut Butters made with simple, organic ingredients providing a unique nutrition option before, during or after your rides.

The PROBAR mission

PROBAR creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.

In 2014, PROBAR was approached by the Tinkoff-Saxo Pro Cycling Team, who was in need of a nutrition sponsor. After a 3-month trial period, the team came back with rave reviews and could think of no other food they’d rather eat on the bike than PROBAR products. PROBAR remains an official nutrition sponsor of the Tinkoff-Saxo team, including the 2015 Giro d’ Italia winner Alberto Contador and the 2015 World Champion Peter Sagan. The team relies on Fuel and Bolt during races, and utilizes Meal and Bite during long training rides. Base is their protein recovery bar of choice after long, demanding days.

All PROBAR products are plant-based, dairy-free and Non-GMO Project Verified. Check out their team of athletes here and find out more on http://theprobar.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s