May is National Bike Month, my favorite month, because it is an extra reason to promote the benefits of cycling. Whether we ride to train, to replace trips by car, to get some exercise, or just for fun, cycling is an amazing activity. There’s nothing else like it, something both accessible and adaptable to people of all ages.
While bikes are in the national spotlight, it is a great time for us to reach out to our non-cycling friends and share with them how great riding is. About 56% of our fellow Americans are interested in cycling but concerned about it. It’s our opportunity to show our friends that cycling can be a fun and safe activity. National Bike Month is also an ideal time to introduce your kids to the joy of cycling. For many of us, riding a bike to a friend’s or a park was our first taste of independence. This month take your kids to an open streets event, or go out on the bike path. It’s a great way to get them started in a healthy and fun activity.
Helping our friends and family to see cycling in a new light—not just as our weekend hobby or a quirky thing we like to do, but as something fun and enjoyable, makes it easier for them to want to get involved too. And at the end of the day, that’s really what National Bike Month is all about: getting more people out riding and enjoying everything that cycling has to give.
Thank you, and enjoy the ride.
-Pat Cunnane, President Performance Bicycle