Dreambikes Wrap-Up

If you haven’t been paying attention this past month, or if you’ve just stumbled across our blog recently, we’ve been talking up the dreambikes auction quite a bit. Sunday, December 19 marked the end of the last auction, so we thought we’d take a moment to give you the highlights.

For those of you just tuning in, the dreambikes program was started by crankbrothers to help benefit Hans Rey’s charity, Wheels4Life. They partnered with premiere frame builders Ibis, Titus, Focus and Tomac, and component and accessories makers SRAM, Rock Shox, Avid, Fi’zi:k and Continental Tires to create a stable of ten impeccably equipped, one-of-a-kind dream bikes that were displayed at cycling events across the western U.S. and Europe.

With the help of Performance Bicycle, crankbrothers auctioned off each of the dreambikes over the past five weeks. By the close of the final auction on Sunday, December 19, the dreambikes project had raised a total of $35,546 for Wheels4Life. Those proceeds will enable Wheels4Life to improve the lives of hundreds of people around the world who desperately need a bike for getting to work, school or accessing/providing health care.

Thanks to all of you who participated in the dreambikes auction. Your generosity is truly an inspiration to us, and Performance Bicycle is proud to contribute to a program that improves the world through the culture of cycling.

For those of you who want to make a difference but didn’t take part in the auctions, don’t worry, there’s still time to help. Right now we’re selling the 2010 GT Wheels4Life Trekking Bike—and donating a portion of the proceeds of these limited-edition GTs to Wheels4Life.

If you’re in the market for a comfortable hybrid, this is the bike to buy if you’d like to help Hans Rey and Wheels4Life carry on their mission of providing low-cost bikes to people in the developing world. You can also donate $10 by texting ‘WHEELS’ to 85944. Don’t forget to reply ‘YES’ to confirm (USA only).

To learn more about what Hans Rey and Wheels4Life are doing, visit PerformanceBike.com or Wheels4Life.org.

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