As you may recall from right before the busy holiday season, all 94 Performance stores served as receiving centers for food donations for an array of local food banks. Our stores accepted a variety of non-perishable food items, including any kind of canned food or pasta, and dry foods such as cereal and rice that were sealed and packaged.
This was our second consecutive year with a holiday food drive, and our goal was the same–to collect as much food as we possibly could. These donations of non-perishable food items really make a difference for those in need, especially during this time of year, and by partnering with local food banks these food donations go directly back to the communities that we are a part of.
Last year, with the help of everyone who donated, we collected nearly three tons of food. But this year we really stepped up our efforts and are proud to announce that we collected a total of 16,890 lbs of food! That’s nearly 8 1/2 tons of food, all from fellow cyclists like you!
So we say thank you to everyone who was able to bring in a non-perishable food donation to one of our stores. Your generosity will really make a difference in your community.